A local football team is far from the NFL level but can still get similar marketing attention. Such teams can be the epicenter of local events, with games being the focus for communities to get together for fun activities or team members going around for various community work.
However, many people in the community need to know that their local football team exists, or even if they do, they find it hard to track its games and activities. You must ensure your marketing and promotion activities are top-notch to accomplish this task. Here are a few ways to promote your local football team and get them the spotlight they deserve.
Make team flags
When you have a local football team, there are ample merchandise opportunities. While team shirts are a good idea, you can sell smaller, cheaper items like team flags. These are easy to make and print, so you can also hand them out at games or other team promotion activities.
Use the flag templates on PosterMyWall to create the designs and edit the colors and text according to your team. It will be an easy process and help you get started almost instantly.
Create a team website
No matter how small of a scale your team operates, it needs its website. This website should contain your team’s history, a merchandise store, and a game schedule. Also, add a tab that shows the team players with short bios and descriptions.
The official website will make the team look more professional and make it easier for people to find information about them online. Many tools like WordPress will help you create simple and user-friendly websites for this purpose.
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Send out email newsletters
A regular email newsletter is a great way to keep your football team in people’s minds. It can include updates about games, activities, fundraisers, and other details. Also, highlight your players in this newsletter, with a detailed bio about one in each newsletter.
It will add a human touch to your newsletter and generate interest in the readers. To make sure people open this newsletter, write attractive subject lines. It will improve your open rates and help you get a wider audience.
Put up posters and flyers
Your local football team will be more of a hit within its community and neighborhoods. So, you should design posters and flyers to distribute around these areas. Ask businesses and local leaders if you can put up posters in prominent places and also hand out flyers to people walking around or visiting local businesses.
These posters and flyers are easy to make, as you can pick templates from PosterMyWall. Print these out, and use the digital versions to share across both physical and online mediums.
Host team community events
It’s a great idea to host an event that acts as a way to promote your football team but also gets the community together. You can even partner this with a charity or fundraiser to promote a good cause.
Hold an exhibition match, a community picnic, a volunteer drive, or other such activity to promote your team. You can even organize this at a local place like an old folks’ home or a soup kitchen and have the players participate in charitable activities.
Work on your social media presence
Social media presence is crucial. Make your football team’s official social media page, including all relevant details. Post on these pages regularly and keep fans updated with games, tryouts, practices, events, and other activities.
Create hype around your team and its achievements on this platform. Give your players and support staff attention by highlighting them on social media. In addition, you should make Reels and short videos for these platforms to boost audience engagement and generate interest. The key is to be regular with your posts and design them attractive and cohesive.
Partner with local businesses
Local businesses can help you promote your team. Talk to a few in the area to put up promotion materials and to partner with for campaigns. You can have mutually beneficial deals, like having a local hot dog place offer discounts for people attending your team’s games. There are a lot of similar actions and partnerships which you can arrange.
You can even have a business as a sponsor for uniforms or other equipment and have their name somewhere on the team uniforms. The sponsor company can also spread the word about your team, host post-game events, and carry out other such activities.
To sum up, you can promote your local football team in many ways. These strategies can also be used to evoke community togetherness, so they serve multiple purposes. Go for the doable ones, and then you can go for grand plans later.
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